If we talk about the general information, Data integration is a process of extracting information from multiple sources and systems and then mould it in a manner which would further generate a much accurate, trusted and reliable information for Business reporting and analysis purpose. The data here could be in various formats and the sources can be random devices and online records.
Once you will have sturdy data integration plan on board for your business requirements, you can then have a better understanding and overview of your respective customer’s needs and preferences and this would further help you in getting engaged to your potential customer database in an efficient manner.
Once that Data has been extracted and a report has been created in regards to the response received from the particular customer base, most of your core business functions would now be able to create better strategies and business forecasting for the overall growth of your business. The marketing team would now be aware about the “design and strategy of the respective marketing campaign” whilst the Finance and customer service team would now be having a better idea about “how to go further in making better products and services for customers without getting high on cost?”
Once all these aspects have been covered, your business would then be having a clear understanding of the customer’s behavior in regards to your particular service and products and that would help you and your organization to achieve better results in terms of future growth.